{"showCoverPage":false,"bookCover":{"coverDescription":"

<\/p>","coverMedium":{"params":{"decorative":false,"contentName":"Afbeelding","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"0b7ded84-7695-4ebb-8973-472a47c4ac4a","metadata":{"contentType":"Image","license":"U","title":"Untitled Image","defaultLanguage":"nl"}}},"chapters":[{"params":{"content":[{"content":{"params":{"text":"De leerlingen lichten de invloed van (huis)merken toe op hun eet- en koopgedrag."},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"c5867234-9e8e-4041-a070-2edf5b2e5ec3"},"useSeparator":"auto"},{"content":{"params":{"questionnaireElements":[{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Ja"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Nee"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Maakt me eigenlijk niets uit"}],"question":"Wanneer ik iets koop om te eten heb ik de voorkeur voor een A merk."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"0484b316-d2de-4b8a-879f-2997426abde6"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Ja"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Nee"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Maakt me eigenlijk niets uit"}],"question":"Een verpakking van een A merk ziet er beter uit dan verpakkingen van huismerken."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"d289b81a-c95a-491e-94df-a537e482e23c"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Ja"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Nee"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Maakt me eigenlijk niets uit"}],"question":"Ik zie meer advertenties voor A merken en dit overtuigt me dan ook om ze meer te kopen en te eten dan huismerken."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"398b6caf-1234-48a4-b2a9-72e3b729a7f2"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Ja"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Nee"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Maakt me eigenlijk niets uit"}],"question":"Ik heb een positievere houding ten opzichten van A merken dan ten opzichte van huismerken."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"99df3d9f-0830-4cea-afda-4712211b0138"},"requiredField":false}],"successScreenOptions":{"enableSuccessScreen":true,"successScreenImage":{"params":{"decorative":false,"contentName":"Afbeelding","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"1de2a60a-c7ae-44cd-8185-06087a5d8a91","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}},"successMessage":"You have completed the questionnaire."},"uiElements":{"buttonLabels":{"prevLabel":"Back","continueLabel":"Continue","nextLabel":"Next","submitLabel":"Submit"},"accessibility":{"requiredTextExitLabel":"Close error message","progressBarText":"Question %current of %max"},"requiredMessage":"This question requires an answer","requiredText":"required","submitScreenTitle":"You successfully answered all of the questions","submitScreenSubtitle":"Click below to submit your answers"}},"library":"H5P.Questionnaire 1.3","metadata":{"contentType":"Questionnaire","license":"U","title":"1.2.1.1"},"subContentId":"0dc54b4d-3906-4bd6-971b-019b718a90af"},"useSeparator":"auto"},{"content":{"params":{"questionnaireElements":[{"library":{"params":{"placeholderText":"Start writing...","inputRows":"1","question":"Leg uit waarom je een voorkeur hebt voor A merken."},"library":"H5P.OpenEndedQuestion 1.0","metadata":{"contentType":"Open Ended Question","license":"U","title":"Untitled Open Ended Question"},"subContentId":"622ff0eb-56f8-40ee-a91a-02b8481db203"},"requiredField":false}],"successScreenOptions":{"enableSuccessScreen":true,"successScreenImage":{"params":{"decorative":false,"contentName":"Afbeelding","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"83d23a56-1f12-44b7-a4db-a0cf20b0600c","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}},"successMessage":"You have completed the questionnaire."},"uiElements":{"buttonLabels":{"prevLabel":"Back","continueLabel":"Continue","nextLabel":"Next","submitLabel":"Submit"},"accessibility":{"requiredTextExitLabel":"Close error message","progressBarText":"Question %current of %max"},"requiredMessage":"This question requires an answer","requiredText":"required","submitScreenTitle":"You successfully answered all of the questions","submitScreenSubtitle":"Click below to submit your answers"}},"library":"H5P.Questionnaire 1.3","metadata":{"contentType":"Questionnaire","license":"U","title":"1.2.1.2"},"subContentId":"d67c9cd1-15ed-4fba-a1bc-ac0de78d9936"},"useSeparator":"auto"},{"content":{"params":{"text":"De leerlingen erkennen de impact van reclame (3 doelstellingen: verkoop, bewustzijn van het merk, voorkeur voor het merk)."},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"00175db3-56bb-4f75-8a24-703fedbc15b4"},"useSeparator":"auto"},{"content":{"params":{"questionnaireElements":[{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Ja"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Nee"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Maakt me eigenlijk niets uit"}],"question":"Ik word be\u00efnvloed door advertenties om een product aan te kopen."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"2c60cdec-5aea-4bef-807d-484f85a04c64"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Ja"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Nee"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Dat weet ik eigenlijk niet"}],"question":"Ik koop meer producten die ik zag in een advertentie dan producten die ik helemaal niet zag in advertenties."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"4f72afd5-62a5-4fe0-bfe9-c47c247eb2ca"},"requiredField":false}],"successScreenOptions":{"enableSuccessScreen":true,"successScreenImage":{"params":{"decorative":false,"contentName":"Afbeelding","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"3135a8b6-931a-4970-af67-51f258230f58","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}},"successMessage":"You have completed the questionnaire."},"uiElements":{"buttonLabels":{"prevLabel":"Back","continueLabel":"Continue","nextLabel":"Next","submitLabel":"Submit"},"accessibility":{"requiredTextExitLabel":"Close error message","progressBarText":"Question %current of %max"},"requiredMessage":"This question requires an answer","requiredText":"required","submitScreenTitle":"You successfully answered all of the questions","submitScreenSubtitle":"Click below to submit your answers"}},"library":"H5P.Questionnaire 1.3","metadata":{"contentType":"Questionnaire","license":"U","title":"1.2.2.1"},"subContentId":"36e0d42f-10b9-44ec-a8de-2254490b505f"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false,"type":{"params":{"decorative":false,"contentName":"Afbeelding","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"17161a8e-af13-4e34-b1f9-39cd28f4650f","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"answers":[{"correct":true,"tipsAndFeedback":{"chosenFeedback":"

\u26a1\ufe0f Merkbekendheid en voorkeur versterken zijn subdoelen, maar bijna net zo belangrijk.<\/div>\n","notChosenFeedback":"

\u26a1\ufe0f Merkbekendheid en voorkeur versterken zijn subdoelen, maar bijna net zo belangrijk.<\/div>\n","tip":""},"text":"

aankopen stimuleren<\/div>\n"},{"correct":false,"tipsAndFeedback":{"chosenFeedback":"","tip":"","notChosenFeedback":""},"text":"

verhoogde merkbekendheid<\/div>\n"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

voorkeur versterken<\/div>\n"}],"overallFeedback":[{"from":0,"to":100,"feedback":"100"}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":false},"UI":{"checkAnswerButton":"Controleer","submitAnswerButton":"Verzend","showSolutionButton":"Toon oplossing","tryAgainButton":"Opnieuw","tipsLabel":"Toon tip","scoreBarLabel":"Je hebt :num van de :total punten","tipAvailable":"Tip beschikbaar","feedbackAvailable":"Feedback beschikbaar","readFeedback":"Lees feedback","wrongAnswer":"Onjuist antwoord","correctAnswer":"Juist antwoord","shouldCheck":"Zou gekozen moeten zijn","shouldNotCheck":"Zou niet gekozen mogen zijn","noInput":"Beantwoord voor je de oplossing bekijkt","a11yCheck":"Controleer de antwoorden. De antwoorden worden gemarkeerd als correct, incorrect, of niet-beantwoord.","a11yShowSolution":"Toon de oplossing. De taak wordt gemarkeerd met de juiste oplossing.","a11yRetry":"Probeer de taak opnieuw. Reset alle antwoorden en start de taak opnieuw."},"confirmCheck":{"header":"Stoppen?","body":"Weet je zeker dat je wilt stoppen?","cancelLabel":"Annuleer","confirmLabel":"Stoppen"},"confirmRetry":{"header":"Opnieuw?","body":"Weet je zeker dat je het opnieuw wilt proberen?","cancelLabel":"Annuleer","confirmLabel":"Bevestig"},"question":"Selecteer het hoofddoel van adverteren."},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"1.2.2.2"},"subContentId":"a2b78dd7-5c75-422c-acee-fa9961f37223"},"useSeparator":"auto"},{"content":{"params":{"questionnaireElements":[{"library":{"params":{"inputType":"checkbox","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Op sociale media"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"op een billboard"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"in een magazine"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"aan een bushalte"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"op een influencer kanaal"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"op een flyer"}],"question":"Selecteer waar je vooral advertenties tegenkomt."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"865f054f-04eb-4566-b60a-8774f5081634"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Het merk"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"de prijs"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"de look"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"de smaak"}],"question":"Selecteer de belangrijkste reden waarom je iets aankoopt."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"bd9c0479-d6d7-4832-a226-b237138f473f"},"requiredField":false}],"successScreenOptions":{"enableSuccessScreen":true,"successScreenImage":{"params":{"decorative":false,"contentName":"Afbeelding","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"9b36f6b6-42e1-4324-b0a0-97b0355f6b45","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}},"successMessage":"You have completed the questionnaire."},"uiElements":{"buttonLabels":{"prevLabel":"Back","continueLabel":"Continue","nextLabel":"Next","submitLabel":"Submit"},"accessibility":{"requiredTextExitLabel":"Close error message","progressBarText":"Question %current of %max"},"requiredMessage":"This question requires an answer","requiredText":"required","submitScreenTitle":"You successfully answered all of the questions","submitScreenSubtitle":"Click below to submit your answers"}},"library":"H5P.Questionnaire 1.3","metadata":{"contentType":"Questionnaire","license":"U","title":"1.2.2.3"},"subContentId":"d04efe64-81e6-44a6-bf46-15d0057ca6a3"},"useSeparator":"auto"},{"content":{"params":{"text":"De leerlingen onderzoeken de invloed van voedselreclame op hun eet- en koopgedrag."},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"9f78706f-a0d8-4cd0-859e-983bac0b011d"},"useSeparator":"auto"},{"content":{"params":{"questionnaireElements":[{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Akkoord"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Niet akkoord"}],"question":"Voor deze les was ik me er al van bewust dat we overspoeld worden door reclame."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"afdf23ae-3828-4e9d-8d2e-19cf97a32674"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Akkoord"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Niet akkoord"}],"question":"Na deze les realiseer ik me dat we dagelijks, bewust en onbewust, overspoeld worden door reclame voor voedingsmiddelen."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"3c2d7be7-ae46-4be9-b2fa-ca4377d0eec0"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Akkoord"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Niet akkoord"}],"question":"Voor deze les was ik me bewust van de invloed van reclame op ons dagelijkse eet- en koopgedrag."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"30e03a4f-d091-4df8-9c88-4b10bc00454e"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Akkoord"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Niet akkoord"}],"question":"Na deze les ben ik me nog meer bewust van de invloed van reclame op ons dagelijkse eet- en koopgedrag."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"ad30cf90-97cc-43fa-b687-618a2bfa62ae"},"requiredField":false},{"library":{"params":{"inputType":"checkbox","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Heel erg"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"erg"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"een beetje"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"helemaal niet"}],"question":"Ik word be\u00efnvloed door reclame."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"2cd5a79e-c2a2-4794-8d84-b60e85c47785"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Akkoord"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Niet akkoord"}],"question":"Er wordt voldoende reclame gemaakt voor fruit en groenten."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"18c07a9e-c007-4a87-ac0f-a6af54f19eb5"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Heel erg"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"erg"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"een beetje"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"helemaal niet"}],"question":"Ik word door voedselreclame verleid om ongezond voedsel te kopen."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"7351d8d1-a82f-422a-bda9-8e2e3b454664"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Akkoord"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Niet akkoord"}],"question":"Ik herken meteen wanneer influencers advertenties in hun posts opnemen."},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"Untitled Simple Multi Choice"},"subContentId":"3ba54ab4-d508-4c5a-9016-e297667ffb98"},"requiredField":false}],"successScreenOptions":{"enableSuccessScreen":true,"successScreenImage":{"params":{"decorative":false,"contentName":"Afbeelding","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"33e73c53-bbc3-45a7-afe1-3208ada2cf83","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}},"successMessage":"You have completed the questionnaire."},"uiElements":{"buttonLabels":{"prevLabel":"Back","continueLabel":"Continue","nextLabel":"Next","submitLabel":"Submit"},"accessibility":{"requiredTextExitLabel":"Close error message","progressBarText":"Question %current of %max"},"requiredMessage":"This question requires an answer","requiredText":"required","submitScreenTitle":"You successfully answered all of the questions","submitScreenSubtitle":"Click below to submit your answers"}},"library":"H5P.Questionnaire 1.3","metadata":{"contentType":"Questionnaire","license":"U","title":"1.2.3.1"},"subContentId":"3a33051a-b785-4955-8cfa-1016aa2b4243"},"useSeparator":"auto"}]},"library":"H5P.Column 1.18","subContentId":"e3d48d8e-282b-4e20-a1a7-80196a2fa1bd","metadata":{"contentType":"Page","license":"U","title":"1.2 De invloed van reclame op ons eet- en koopgedrag"}}],"behaviour":{"baseColor":"#1768c4","defaultTableOfContents":true,"progressIndicators":true,"progressAuto":true,"displaySummary":true,"enableRetry":true},"read":"Lezen","displayTOC":"Toon 'Inhoudsopgave'","hideTOC":"Verberg 'Inhoudsopgave'","nextPage":"Volgende pagina","previousPage":"Vorige pagina","chapterCompleted":"Pagina voltooid!","partCompleted":"@pages van @total voltooid","incompleteChapter":"Onvoltooide pagina","navigateToTop":"Navigeer naar boven","markAsFinished":"Ik heb deze pagina voltooid","fullscreen":"Volledig scherm","exitFullscreen":"Volledig scherm afsluiten","bookProgressSubtext":"@count van @total pagina's","interactionsProgressSubtext":"@count van @total interacties","submitReport":"Rapport verzenden","restartLabel":"Opnieuw starten","summaryHeader":"Samenvatting","allInteractions":"Alle interacties","unansweredInteractions":"Niet-beantwoorde interacties","scoreText":"@score \/ @maxscore","leftOutOfTotalCompleted":"@left van @max interacties afgerond","noInteractions":"Geen interacties","score":"Score","summaryAndSubmit":"Samenvatting & verzenden","noChapterInteractionBoldText":"Er zijn geen interacties met pagina's.","noChapterInteractionText":"Je moet tenminste \u00e9\u00e9n interactie hebben voltooid om de samenvatting te kunnen zien.","yourAnswersAreSubmittedForReview":"Je antwoorden zijn verzonden voor beoordeling!","bookProgress":"Boekvoortgang","interactionsProgress":"Interactievoortgang","totalScoreLabel":"Totaalscore","a11y":{"progress":"Pagina @page van @total.","menu":"Uit-\/invouwen navigatiemenu"}}