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<\/p>","coverMedium":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"8a1ad022-4c81-42cf-91d0-836f9a6cbedc","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"chapters":[{"params":{"content":[{"content":{"params":{"text":"

1. Students can name forms of advertising and advertising strategies<\/p>"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"b4746726-c045-421d-b91b-69db3c41cd8c"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false,"type":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"6136f834-7d2c-4e04-9442-c41daca05da7","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"answers":[{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Flyer<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Looks<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

TV commercial<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Celebrity endorsement<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Advergame<\/div>"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

select all correct forms of advertising<\/p>"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"1.3.1.1"},"subContentId":"b03b7abc-3f28-481b-aa77-bcb0e2a5d1da"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false,"type":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"f27e69ad-488f-4272-90bc-554d5be42bf7","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Banner<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

SMS<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Health claim<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Product placement<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Word of mouth<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Advertising<\/div>"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

Select all correct advertising strategies<\/p>"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"1.3.1.2"},"subContentId":"9d28495c-8611-4217-8a38-964fb29238a1"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false,"type":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"ea475112-4514-4aeb-8366-40a707e3eb6b","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Product placement<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Native advertising<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Social advertising<\/div>"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"

Select the correct term for the given definition: Advertisements designed to look like regular content on a platform. They adapt to the style and format of the environment, making them less intrusive. <\/em><\/p>"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"1.3.1.3"},"subContentId":"f9fa9d4c-918e-4a92-9dd6-46f103b21e74"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false,"type":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"ee992372-36b5-4dc4-95ed-26e989532025","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"answers":[{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"

Banner<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Youtube ads<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Advergame<\/div>"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Select the correct term for the given definition: Graphic advertisements displayed on websites. You can click on them, and they will take you to the advertiser's website. They are often very eye-catching and visually appealing in order to attract attention. <\/em><\/p>"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"1.3.1.4"},"subContentId":"4c37ec77-cf52-498d-bd9b-0ea2471ad26c"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false,"type":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"65b150e8-5805-4385-9567-81e4c0a2a09b","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Radio spot<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
TV commercial<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Youtube ads<\/div>"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Select the correct term for the given definition: Short clips broadcast on television promote products or services. They are often creative and emotionally charged to attract viewers' attention.<\/em><\/p>"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"1.3.1.5"},"subContentId":"7d040a4e-2b4b-493b-b7a6-1f5aed9d0e7f"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false,"type":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"e9425414-2404-4629-aee8-15d3439fea28","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Radio spot<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Targeted advertising<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Influencer marketing<\/div>"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Select the correct term for the given definition: This involves brand collaborating with well-know individuals on social media to promote products. Personal experiences are often shared, which increases credibility.<\/em><\/p>"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"1.3.1.6"},"subContentId":"b04160c9-0b98-4ac3-86f3-20ba0b0f5907"},"useSeparator":"auto"},{"content":{"params":{"media":{"disableImageZooming":false,"type":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"8ebdad55-02be-4b3e-a56f-540318f44c85","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}}},"answers":[{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Social advertising<\/div>"},{"correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Mobile advertising<\/div>"},{"correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""},"text":"
Search engine marketing<\/div>"}],"overallFeedback":[{"from":0,"to":100}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":true,"showSolutionsRequiresInput":true,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"UI":{"checkAnswerButton":"Check","submitAnswerButton":"Submit","showSolutionButton":"Show solution","tryAgainButton":"Retry","tipsLabel":"Show tip","scoreBarLabel":"You got :num out of :total points","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution","a11yCheck":"Check the answers. The responses will be marked as correct, incorrect, or unanswered.","a11yShowSolution":"Show the solution. The task will be marked with its correct solution.","a11yRetry":"Retry the task. Reset all responses and start the task over again."},"confirmCheck":{"header":"Finish ?","body":"Are you sure you wish to finish ?","cancelLabel":"Cancel","confirmLabel":"Finish"},"confirmRetry":{"header":"Retry ?","body":"Are you sure you wish to retry ?","cancelLabel":"Cancel","confirmLabel":"Confirm"},"question":"
Select the correct term for the given definition: Advertisements specifically designed for mobile devices, such as smartphones and tablets. They can appear in apps, on websites or via tekst message.<\/em><\/p>"},"library":"H5P.MultiChoice 1.16","metadata":{"contentType":"Multiple Choice","license":"U","title":"1.3.1.7"},"subContentId":"829eb963-992f-4e78-82b0-dbe33cafbf47"},"useSeparator":"auto"},{"content":{"params":{"text":"
2. Students can give examples of forms of advertising and advertising strategies (Leave blank - show an advertisement, students have to select the correct advertising format formats on p.14 show an advertisement, students have to select the correct advertising strategy strategies on p.14)<\/p>"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"de15a454-82b6-4c13-8375-ccb3748d912c"},"useSeparator":"auto"},{"content":{"params":{"text":"
3. Students identify themselves as an important target group for advertisers<\/p>"},"library":"H5P.AdvancedText 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"8a94880b-819f-4a05-ba87-a4939ea0bc4b"},"useSeparator":"auto"},{"content":{"params":{"questionnaireElements":[{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Yes"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"No"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Doesn't matter for me"}],"question":"I buy what influencers promote"},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi 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product"},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"1.3.2.3"},"subContentId":"5195d078-dacb-449c-bf49-8f00f1ee9ae1"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Agree"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Disagree"}],"question":"I know that the posts I get to see are personalized"},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"1.3.2.4"},"subContentId":"b94f5644-1392-438a-98cd-0547c758e89b"},"requiredField":false},{"library":{"params":{"inputType":"radio","alternatives":[{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Very much"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Much"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"A little bit"},{"feedback":{"chosenFeedback":"","notChosenFeedback":""},"text":"Not at all"}],"question":"In my family they buy often products I like"},"library":"H5P.SimpleMultiChoice 1.1","metadata":{"contentType":"Simple Multi Choice","license":"U","title":"1.3.2.5"},"subContentId":"e8fe4cab-9529-4621-aee7-0b4fa27a8a34"},"requiredField":false}],"successScreenOptions":{"enableSuccessScreen":true,"successScreenImage":{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image"},"library":"H5P.Image 1.1","subContentId":"4d4dae12-700c-4586-a652-c5957ef273f1","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"}},"successMessage":"You have completed the questionnaire."},"uiElements":{"buttonLabels":{"prevLabel":"Back","continueLabel":"Continue","nextLabel":"Next","submitLabel":"Submit"},"accessibility":{"requiredTextExitLabel":"Close error message","progressBarText":"Question %current of %max"},"requiredMessage":"This 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